Once Upon
a DSP...

Once upon a time, there lived a self-serve demand-side platform called MobFox DSP who had a twin named MobFox SSP. Together, they grew up side by side, offering smart RTB technology for advertisers and publishers around the world. They became so successful that they gained the attention of world-leading media company and advertising industry pioneer, Matomy Media Group Ltd. (LSE:MTMY; TASE: MTMY.TA), who quickly adopted both programmatic platforms to complement its own family of performance solutions.

Matomy soon realized the need for a solution that would continue to adapt and evolve with its clients’ growth-driven goals. Striving to create the ultimate experience for advertisers, Matomy worked around the clock, developing a holistic mobile advertising agency named mtmy, whose smart advertising solutions were powered by an even smarter DSP than before – myDSP.

Still connected to MobFox SSP, myDSP offers the same superior service and supply, only better. With a smarter rule engine, flexible targeting, and real-time reporting & optimization, myDSP is the best demand platform for media buyers – making the most of every ad budget.

Why myDSP?

High-performing media.

myDSP offers direct access to high-performing inventory from over 40,000 publishers on Matomy’s MobFox SSP, with additional supply from other leading SSPs, including MoPub and Inneractive.

Flexible targeting options.

Choose from more than 15 targeting options that offer granular control over your desired audience. Support for all IAB categories makes it easy to extend current campaigns on myDSP.

Ease of use.

Always know how, where, and when you buy with 24/7 control over your ad spend. Set pacing and frequency caps including the option to target customers who have already converted.

Advanced optimization and reporting.

Gain access to easily configured reports that provide a real-time view of campaign results, so you can optimize as needed to maximize results.