DOCOMO Digital began using myDSP in May 2017.
To extend their potential reach, they worked with top demand partners, used high performing creative, including rewarded video and native formats, separated geos, set micro bids, and placed their campaigns on high converting apps through whitelists. With continuous monitoring and optimization, their results improved and stabilized in the first six weeks on myDSP.
The turning point came when DOCOMO Digital’s myDSP account manager recommended the company update their budget and pacing settings. At their AM's urging, instead of pacing their budget evenly throughout the day, they set the majority of their campaigns to spend the budget as fast as possible.
This action led to incredible results for the company!
DOCOMO Digital saw an immediate increase in revenue, with campaigns converting three times more in week six than the previous week.
By the 10th week on myDSP, DOCOMO Digital’s return on ad spend had grown dramatically, with revenue rising by 850%.